PPL, PPS, PPC ad serving.
Contextual & Non contextual advertising.

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How to make money from your website using Affiliate PPL, PPS, PPC
Contextual & Non contextual advertising
So what are your options?

Pay per lead (PPL)

This will involve your visitor having to fill out a form or register for a product such as a file or download that you have advertised within your page content for which you will then receive an agreed payment subject to the affiliate agreement. If the visitor does not sign up then you will not be paid.

There are lots of Pay Per Lead affiliate programs out there and it will be up to you to decide who you will sign up with, assuming of course that is your chosen route for gaining extra income.

Pay per sale (PPS)

Pay per sale which is sometimes referred to as cost per sale or CPS means that your earnings will be based on the total of sales generated by an advert or link on your web page. It is basically commission, based upon an agreed percentage cut of the sale price of a product. This is normally set out once you have joined an affiliate program and can increase relative to the volume of conversions you manage to achieve.

Pay per click (PPC)

A beginners guide to AdwordsHow to increase web traffic and sales using Google AdWords

One of the most well-known PPC schemes is of course Googles AdWords. So what does pay per click mean? PPC means that for any traffic I can direct to an advertisers products via a banner or text link within my sites pages I will receive a fixed payment, for example a penny per click, which dosen't seem like much I know, but if you have the right content and a catchy ad with the link attached, you will be surprised how quick the pennies turn into pounds.

Contextual advertising.

Contextual advertising is a type of advertising based on targeted ads placed within the content of a web page. They are chosen and served automatically based on the keyword content of the web page that they are being displayed on. See Contextual advertising

For this experiment I used a few ad serving companies to serve contextual ads to my web pages.

My choices are:

Google AdSense.


Probably the most well known contextual ad serving company is Google.
Google AdSense is a free program that allows online publishers to earn revenue by displaying relevant ads on a wide variety of online content. It is easy to apply for and once you have been accepted on to their program you can start building text and display ads of various sizes to place into your content via pre-prepared async code that can be copied and pasted straight into your code editor. You can customise the ads to suit your site's appearance and set up Custom channels to see how your ads are performing with Googles detailed performance reports allowing you to keep track of your advertising strategies, along with many other options. For more information on Google Adsense follow this link.
Google have very strict policies as to the type of web content that they will allow you to display their AdSense units within so be sure to thoroughly read their terms and conditions and also check within their forum if you are unsure about the type of content you have on your website. Over the years of running this experiment, I have found that the revenue I have earned from Adsense alone has been enough to cover the cost of running my site, but I am still constantly making small changes here and there to increase its earning potential.

Adsense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts, you'll finally have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying relevant Google ads on the search results pages.

Infolinks:

Contextual advertising with infolinks

Infolinks is the next generation of In-Text advertising. After an effortless integration process, Infolinks intelligently scans your web pages using their dynamic proprietary algorithm and converts carefully selected keywords into cost-per-click (CPC) In-Text ads. Then, Infolinks automatically inserts highly relevant In-Text ads into your website’s content, leading to record high conversion rates.

Each time your website visitors click on an In-Text ad, (shown light blue, but you can customise the colour text) you get paid. They seek the advertisers, you get the revenues, and they make sure you keep most of it with the industry’s highest revenue share offer. You can see Infolinks in-text links within the text of this web page, they are the words that are highlighted in green.

How do I get paid :

Infolinks offers several convenient ways for publishers to receive payments. You can choose to be paid via:
PayPal, Bank Wire Transfer, eCheck, Western Union, ACH (only for U.S. bank accounts) or Payoneer. Get your Infolinks Prepaid Mastercard® or use Payoneer for a local bank transfer.

Once your publisher account reaches the minimum payment threshold which is $50.00 USD for receiving payments via PayPal, Echeck or ACH (only for U.S. bank accounts) and also for Payoneer you must have a minimum of $50.00USD in your infolinks account. For payments via Bank wire transfer or Western Union the payment threshold is $100.00 USD.

If you choose to receive your Infolinks payment via Paypal, there is a $1 fee for US residents and a 2% fee up to $10 for all other publishers. The minimum payment threshold is $50. Additional conversion fees may be charged by PalPal. we will automatically send your payment to your preferred payment method.

To incorporate infolinks into your web content you will need to paste a pre-prepared javascript code right before the closing /body tag of each page that you wish your adverts to appear on. You can select where they appear in each section of the page by adding , between the sections you wish the intext advertising to appear. As well as their inpage text advertising they also have infold, intag, inframe and inscreen advertising so that you can make the most of you advertising opportunities with the ability to customise and select where and how your ads appear.

I have been using infolinks for a few years now and continue to experiment with their advertising options. Overall I have found Infolinks to be beneficial to my sites earning potential. As I have developed and tweaked my site more I have started to gain more revenue from them so I would recommend them. Especially if you have a website with pages that you are unable to use standard contextual advertising on.

To create an Infolinks account and start earning from you web page content click here. or click on the Info links banner.


Speedy ads. PPC advertising.

Entireweb.com offer a similar PPC advertising system to Google Adsense which they have named Speedy Ads. You will first need to set up an account and once you have created your free speedy ads account you will be able to create customised Pay Per Click adverts similar to those available with Google's AdSense and Yahoo, which you can then place within the content of you web pages. They have a minimal payout threshold of $25-00 and in order to receive payments you will need to set up a PayPal account. Once you have set up your PayPal account you can then go back to your Speedy Ads account where you will be able to create text adverts which you can then copy and paste the pre-prepared codes into your code editor and begin to receive payments for hits that you receive.

Before I continue I would like to point out that Speedy ads adverts display a lot of adult orientated content, for example adverts for models, escorts and webcam girls along with other Money making schemes and random non-specific content so on this basis I would not advise these type of adverts for family orientated sites, unless your sites content is aimed at a specific audience. However since first writing this article and upon creating the demonstration ad above I noticed that there is now a Blocking of offensive ads: button that can be set to on or off, if it works or not we shall have to wait and see.

Entireweb have an easy to use get ad code system with preformatted adverts that can be customised and edited to suit the layout of your pages. They also have an overview page which you can use to generate detailed online reports, including the number of page impressions, clicks, click-through rate, which country each impression and click originates from, and the total amount you've earned.
You will need to be aware that other PPC companies may not like you placing similar style competing adverts on the same pages as theirs. Always check their Terms and Conditions" first or you could be banned and lose any revenue that you may have already earned from your contextual adverts.

The other thing I have noticed is that the ad code does not appear to be asynchronous which could slow down your page load times so you made need to create your own protocols for loading these ads.

Speedy ads also seem to have a very low pay per click rate and over the years I have not yet earned enough to reach their minimum payment requirements which I have found to be non-beneficial and therefore I would not recommend using them based on this and the type of ad content that was being displayed on my pages, which is why I no longer display the ads on my site.

How do I get paid?

You will be paid every month via PayPal with a minimum of $25.00 USD which you can choose to transfer to a speedy ads advertisers account if you have one.

To create a Speedy Ads account Click here.

(Non-contextual advertising.)

Chitika

Chitika non-contextual advertising

Chitika is the only ad-network which knows when not to show an ad. It offers search targeted, mobile and local ads to enable you to best target your users helping to preserve your user experience. A wide variety of ads can be created using their easy to use ad set up which gives you a choice of the type of ad you want to create, be it a text ad, List unit, Mobile or Map, Chitika enables you to enter the code generator, select the type of ad format you wish to place and then create a wide range of ad types to place on your web pages.

Can I use them as well as Adsense?

Chitika ads can be used as a great alternative to Adsense or can be used on the same page as Adsense as they are non-contextual and do not look like AdSense units, meaning they can also be used on pages that feature other similar contextual advertising ad units.

Like AdSense they have an ad filtering system which means certain keywords or regexes can be blocked, ensuring that unwanted advertising does not appear within your page content. You are also able to customise the colour of your ad units to match the design of your site, meaning that they can be seamlessly integrated into your web page content and they can also be used with WordPress, Blogger and Drupal. As demonstrated by the 468 x 60 mini blogger banner below.

How do I get paid?

At the end of every month you are paid based on the previous month's earnings (Net 30). Payments are sent after your account earns a minimum of $10.00 (USD) per month which is one, if not the lowest minimum payout thresholds I have come across. Payments are made via PayPal but if you require your payment to be via check the minimum amount for payouts is $50.00 (USD).

I have been using Chitika ads on only a few my pages where Google policies state that I cannot use adsense. I have found them to be a reasonable source of extra income for the amount of ads I have placed within my sight. When I first started using Chitika I found the ad codes to be long and non asynchronous which slowed the page load times of my site which put me off using them on all my pages but this has now been rectified and async codes are provided. If I placed them on all of my pages they might prove to be as good as adsense and other forms of contextual and non contextual advertising and perhaps one day I may experiment further and find out.

To create a Chitika account Click here

 

Other well known programs.

Suitable reading.


How to turn clicks into customersProven Marketing Techniques for Converting Online Traffic into Revenue

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue Paperback – by Forrester



Strategies For Dominating Google AdWords by Michael FleischnerPPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns.

PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services.



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